对话 BitMart 新任 CEO Nenter (Nathan) Chow：技术创新、全球扩张和社区赋能

BitMart CEO Nenter (Nathan) Chow

本次专访中，BitMart 新任 CEO Nenter (Nathan) Chow 分享了从传统金融领域转型Web3的关键因素，以及如何利用传统金融背景强化BitMart平台的核心竞争力。此外，他还介绍了平台在技术创新、全球市场布局、社区建设等方面的战略计划，并探讨了AI与区块链融合的行业趋势。

1.  您在传统金融领域拥有超过17年的经验，是什么关键因素促使您从传统金融机构转向Web3领域？

我从传统金融转向Web3领域的动力源于对去中心化技术重塑全球金融体系变革潜力的深刻信念。在摩根大通和三菱日联金融集团等机构从事投资银行业务的17年中，我目睹了传统金融的优势——规模、结构和机构信任，但也看到了其局限性，例如普惠金融的障碍。Web3以区块链为基础，提供了一种范式转变：一个去中心化、透明且可访问的框架，能够赋能全球个人和社区。

将这两个世界连接的机会尤其吸引人。我在杠杆融资、并购和债务资本市场的经验使我对资本流动和机构需求有深刻理解，这对推动Web3的规模化采用至关重要。Web3生态系统的活力及其民主化金融的潜力激励我转型。加入Animoca Ventures让我深入这一领域，与创新者和政府建立联系；如今，作为BitMart的全球CEO，我致力于利用自身专长打造一个通往新金融前沿的桥梁平台。

2. 作为Animoca Ventures的前合伙人，您的投资经验如何影响BitMart未来发展的战略愿景？

在Animoca Ventures担任合伙人的经历深刻塑造了BitMart的战略愿景，即重视生态建设、战略合作和全球连接。在Animoca期间，我主导全球扩张并培育与顶级项目创始人和投资者的关系，争取优质投资份额（例如成为Monad资本表中唯一的亚洲风投基金）。这一经历凸显了连接区域生态系统（尤其是亚洲与西方）以释放独特机会的价值。

对于BitMart，我设想一个不仅促进交易、更能成为Web3生态基石的平台。我的投资背景推动了一项以战略联盟促进创新的策略，例如与Paxos和Banxa的合作，以及通过Launchpad支持新兴项目。此外，与MENA地区的web3支持和加速器计划合作表明，与政府和加速器合作能有效推动采用。我的目标是让BitMart成为机构和零售用户信赖的合作伙伴，通过尖端技术与本地化参与赋能全球社区。

3. 您如何定义BitMart在当今高度竞争的交易所市场中的定位？其核心竞争优势和差异化策略是什么？

BitMart的独特定位是作为一个连接传统金融与去中心化未来的全球用户中心化平台，服务超过200个地区的1000万用户。我们的核心竞争优势在于强大的安全框架、技术创新和本地化参与。正如创始人Sheldon Xia强调的，安全是运营的基石——通过混合钱包、多签技术以及与Fireblocks和Cobo的合作构建多层防御系统，确保用户信任（这在目前的市场中至关重要）。

差异化策略聚焦于用户赋权和社区建设。“质押投票”机制（用户质押BMX代币影响新代币上线）增强用户参与度。此外，我们的第三代交易系统每秒处理8万笔订单，延迟仅2毫秒，设定了行业速度和可靠性标准。与“一刀切”的交易所不同，BitMart支持90种法币和11种语言，确保在欧盟、中东和拉美等地区的本地化体验。通过结合全球覆盖与定制化服务，BitMart成为兼具创新与包容性的平台。

4. 在您看来，BitMart下一阶段最关键的战略目标是什么？

BitMart下一阶段有三大关键目标：技术创新、全球扩张和社区赋能。首先，我们优先推动AI与区块链融合以重新定义交易体验，计划在2025年推出智能分析和自动化工具（创始人已强调）。其次，我们成熟市场和中东、拉美等高增长地区加强布局，通过本地化策略和合作扩大影响力。最后，我们致力于通过去中心化钱包战略（计划2025年第三季度上线）和“质押投票”等计划，将用户转化为活跃参与者。这些目标与我们的使命一致——构建可持续、包容的加密生态，在保持安全和创新优势的同时赋能全球用户。

5. 能否详细说明BitMart最新的全球增长战略，例如“滑点保护计划”和“全球社区合作伙伴计划”？

BitMart的最新全球增长战略体现了我们对赋能用户和社区参与的承诺。“滑点保护计划”旨在应对交易不确定性，若滑点超过0.05%，用户将在一小时内获得USDT补偿，确保在波动市场中的信心。这一举措强化了我们“用户至上”的品牌形象，优先透明与可靠。

“全球社区合作伙伴计划”通过赋能本地大使举办活动、分享见解并参与平台建设，促进去中心化参与。通过支持亚洲、欧洲和南非近100场线下活动，我们加强了全球与本地化平衡。这些举措提升了BitMart作为倾听社区的创新型交易所的品牌形象，与我们构建自由可持续加密生态的愿景一致。

6. BitMart的“滑点保护计划”与市场上类似机制有何不同？

BitMart的“滑点保护计划”以速度、透明度和用户中心设计脱颖而出。不同于流程复杂或补偿延迟的机制，我们的计划在滑点超过0.05%时一小时内以USDT补偿用户，确保即时解决。这种快速响应结合明确标准，为交易信任树立了新标杆。此外，该计划无缝集成于第三代交易系统，利用高吞吐量实时监控和应对滑点。通过优先用户信心与运营效率，BitMart的滑点保护成为竞争市场中的主动解决方案。

7. 推出“王牌交易员计划”的核心考量与目标是什么？BitMart如何吸引和激励顶级交易员？

“王牌交易员计划”旨在通过行业领先的激励措施和竞争性环境吸引顶级交易员。核心考量包括满足高成交量交易者对盈利提升和认可的需求，同时与BitMart推动交易创新的使命契合。

为吸引顶级交易员，我们提供第三代交易系统等先进工具（超低延迟与高吞吐量对专业交易至关重要），并通过独家福利（如优质市场洞察和个性化支持）激励参与。通过结合尖端技术与丰厚回报，“王牌交易员计划”巩固了BitMart作为全球精英交易者首选平台的地位。

8. BitMart如何平衡去中心化社区建设与品牌形象的一致性？

BitMart通过“全球社区合作伙伴计划”赋能本地大使举办活动并收集反馈，在中东和北非、拉美和欧盟等多元市场确保文化相关性。为保持品牌一致性，我们为大使制定明确指南，强调创始人提出的安全、透明和创新核心价值。定期培训、统一沟通渠道和品牌素材确保与BitMart身份一致。例如，“质押投票”机制在社区参与中强化用户中心品牌。通过结合本地化赋权与统一愿景，BitMart构建了引发全球用户共鸣的凝聚力品牌形象。

9. 基于您与MENA地区的Web3支持和加速器计划的合作经验，如何看待全球不同地区Web3生态发展的差异？

与MENA地区的web3支持和加速器计划的合作揭示了Web3生态发展的区域差异。在中东地区，政府主导的举措通过制定政策、标准和互操作性框架促进创新与合规合作，优先机构整合与公私合作，为Web3创新培育沃土。

相比之下，北美和亚洲更依赖私营部门创新——西方以风投和草根项目构建生态（如Animoca Ventures进入Monad资本表的竞争性交易），亚洲则凭借密集的开发者和用户网络占据优势。对BitMart而言，这意味着在中东和北非与政府合作推动规模化，在西方利用风投网络获取项目，在亚洲激活社区加速采用，最终实现均衡的全球战略。

10. 您个人如何看待AI与区块链技术的融合？BitMart在此领域有何计划或举措？

我认为AI与区块链的融合将通过提升效率、透明度和个性化彻底改变金融。AI的预测能力与区块链的去中心化信任可优化运营、改善风控并提供定制体验。正如创始人所述，AI整合是2025年的重点，可能连接数字资产与传统金融。

BitMart正积极探索这一融合，计划2025年推出AI驱动的智能分析、自动化交易工具和个性化投资策略。我们的《BitMart研究报告》强调AI代理在优化DeFi和DAO中的作用，将AI定位为Web3基础设施的关键。通过投资这些技术，BitMart旨在引领行业，提供赋能全球社区的智能解决方案。

11. 您如何评估当前加密货币市场的趋势？未来一年最关注的行业动向是什么？

2025年的加密货币市场以监管框架成熟化、机构采用增长和技术融合为标志。稳定币正成为主流支付工具（如我们与Paxos合作的全球美元网络），现实资产代币化和元宇宙整合也在释放新机会，与BitMart连接数字与实体经济的愿景一致。

我重点关注三大动向：AI与区块链融合（推动智能交易与治理）、欧盟等市场监管明晰化（支撑规模化运营），以及模因驱动生态的崛起（如BitMart Research对BNB链的分析）。通过技术升级、全球扩张和社区驱动举措，保持BitMart的行业前沿地位。

Conversation with BitMart’s New CEO Nenter (Nathan) Chow: Technological Innovation, Global Expansion, and Community Empowerment

In this exclusive interview, BitMart’s newly appointed CEO, Nenter (Nathan) Chow, shares the key factors behind his transition from traditional finance to Web3, and how his background strengthens BitMart’s core competitiveness. He also outlines the platform’s strategic plans in technological innovation, global market expansion, and community building, while offering insights into emerging trends at the intersection of AI and blockchain.

1. With over 17 years of experience in traditional finance, what were the key factors that motivated your transition from traditional financial institutions to the Web3 space?

My transition from traditional finance to the Web3 space was driven by a profound belief in the transformative potential of decentralized technologies to reshape global financial systems. Having spent 17 years in investment banking at institutions like JP Morgan and Mitsubishi UFJ, I witnessed the strengths of traditional finance—its scale, structure, and institutional trust—but also its limitations, such as inefficiencies in cross-border transactions and barriers to financial inclusion. Web3, with its foundation in blockchain, offered a paradigm shift: a decentralized, transparent, and accessible framework that empowers individuals and communities worldwide.

The opportunity to bridge these worlds was particularly compelling. My experience in leveraged finance, M&A, and debt capital markets equipped me with a deep understanding of capital flows and institutional needs, which I saw as critical to scaling Web3 adoption. The dynamism of the Web3 ecosystem, coupled with its potential to democratize finance, inspired me to pivot. Joining Animoca Ventures allowed me to immerse myself in this space, forging connections with innovators and governments alike, and now, as BitMart’s Global CEO, I am committed to leveraging my expertise to build a platform that serves as a gateway to this new financial frontier.

2. As a former partner at Animoca Ventures, how has your investment experience influenced your strategic vision for BitMart's future development?

My tenure as a Partner at Animoca Ventures profoundly shaped my strategic vision for BitMart by emphasizing the importance of ecosystem-building, strategic partnerships, and global connectivity. At Animoca, I spearheaded global expansion and cultivated relationships with top project founders and investors, securing premium deal allocations—such as being one of the only Asian venture funds on Monad’s cap table. This experience underscored the value of bridging regional ecosystems, particularly between Asia and the West, to unlock unique opportunities.

For BitMart, I envision a platform that not only facilitates trading but also serves as a cornerstone of the Web3 ecosystem. My investment background informs a strategy focused on fostering innovation through strategic alliances, as seen in our partnerships with entities like Paxos and Banxa, and supporting emerging projects via our Launchpad. Additionally, my work with Web3 support and accelerator programs in the MENA region,  the power of collaborating with government entities and accelerators to drive adoption. I aim to position BitMart as a trusted partner for both institutional and retail users, combining cutting-edge technology with localized engagement to empower communities globally.

3. How would you define BitMart's positioning in today’s highly competitive exchange market? What are its core competitive advantages and differentiation strategies?

BitMart is uniquely positioned as a global, user-centric platform that bridges the gap between traditional finance and the decentralized future, serving over 10 million users across 200 regions. Our core competitive advantages lie in our robust security framework, technological innovation, and localized engagement. Security, as our founder Sheldon Xia emphasizes, is the foundation of our operations, with a multi-layered defense system including hybrid wallets, multi-signature technologies, and partnerships with firms like Fireblocks and Cobo. This ensures trust, critical in a market facing heightened scrutiny.

Our differentiation strategies center on empowering users and fostering community. The “Stake to Vote” mechanism, where users stake BMX tokens to influence token listings, transforms customers into stakeholders, a game-changer in user engagement. Additionally, our third-generation trading system, processing 80,000 orders per second with a 2-millisecond latency, sets an industry standard for speed and reliability. Unlike one-size-fits-all exchanges, BitMart supports 90 fiat currencies and 11 languages, ensuring local relevance in regions like the EU, MENA, and LATAM. By combining global reach with tailored experiences, BitMart stands out as a platform that is both innovative and inclusive.

4. In your view, what are BitMart’s most critical strategic goals for the next phase?

BitMart’s next phase is defined by three critical strategic goals: enhancing technological innovation, expanding global reach, and deepening community empowerment. First, we are prioritizing AI integration and blockchain convergence to redefine trading experiences, with plans to roll out smart analytics and automated tools in 2025, as highlighted by our founder. Second, we aim to strengthen our presence in both regulatory-mature markets like the EU and high-growth regions like MENA and LATAM, leveraging localized strategies and partnerships. Finally, we are committed to transforming users into active stakeholders through initiatives like our decentralized wallet strategy, set for launch in Q3 2025, and programs like “Stake to Vote.” These goals align with our mission to build a sustainable, inclusive crypto ecosystem that empowers users worldwide while maintaining our edge in security and innovation.

5. Could you elaborate on BitMart's latest global growth strategy, such as the "Slippage Protection Plan" and the "Global Community Partner Program"?

BitMart's latest global growth strategy reflects our commitment to empowering users and promoting community participation. The Slippage Protection Program, launched to address trading uncertainties, compensates users in USDT within one hour for slippage exceeding 0.05%, ensuring confidence in volatile markets. This initiative enhances our brand as a user-first platform, prioritizing transparency and reliability.

The Global Community Partner Program fosters decentralized engagement by empowering local ambassadors to host events, share insights, and shape platform development. By supporting nearly 100 offline events across Asia, Europe, and South Africa, we strengthen our global-local balance. These initiatives elevate BitMart’s brand as a trusted, innovative exchange that listens to its community, aligning with our vision of building a free and sustainable crypto ecosystem.

6. How does BitMart’s Slippage Protection Program differentiate itself from similar mechanisms in the market?

BitMart’s Slippage Protection Program stands out through its speed, transparency, and user-centric design. Unlike similar mechanisms that may involve complex processes or delayed resolutions, our program compensates users in USDT within one hour for slippage of 0.05% or more, ensuring immediate relief. This rapid response, combined with clear eligibility criteria, sets a new standard for trust in trading. Additionally, the program is seamlessly integrated into our third-generation trading system, leveraging its high throughput to monitor and address slippage in real-time. By prioritizing user confidence and operational efficiency, BitMart’s program differentiates itself as a proactive solution in a competitive market.

7. What were the key considerations and objectives behind launching the “Elite Trader Program”? How does BitMart attract and incentivize top traders?

The Elite Trader Program was launched to attract and empower top traders by offering industry-leading incentives and fostering a competitive, rewarding environment. Key considerations included addressing the needs of high-volume traders for enhanced profitability and recognition, while aligning with BitMart’s mission to drive innovation in trading. The program offers an impressive 50% share of follower's profit, positioning it among the most lucrative in the industry.

To attract top traders, we provide advanced tools like our third-generation trading system, which ensures ultra-low latency and high throughput, critical for professional trading. We also incentivize participation through exclusive benefits, such as access to premium market insights and personalized support. By combining cutting-edge technology with substantial financial rewards, the Elite Trader Program reinforces BitMart’s commitment to being the preferred platform for elite traders globally.

8. How does BitMart balance decentralized community building with maintaining a consistent brand image?

Balancing decentralized community building with a consistent brand image is a delicate but deliberate process at BitMart. Our Global Community Partner Program empowers local ambassadors to engage users through events and feedback loops, fostering a sense of ownership and inclusion. This decentralized approach ensures cultural relevance in diverse markets like MENA, LATAM, and the EU. To maintain brand consistency, we establish clear guidelines for ambassadors, emphasizing our core values of security, transparency, and innovation, as articulated by our founder.

Regular training, centralized communication channels, and branded assets ensure alignment with BitMart’s identity. For example, our “Stake to Vote” mechanism engages communities while reinforcing our user-centric brand. By combining localized empowerment with a unified vision, BitMart creates a cohesive global presence that resonates with users worldwide.

9. Drawing from your experience with the Web3 support and accelerator programs in the MENA region, how do you perceive the differences in Web3 ecosystem development across global regions?

My work with Web3 support and accelerator programs in the MENA region for example, revealed distinct regional dynamics in Web3 ecosystem development. In the MENA region, government-backed initiatives, such as those led , standards, and framework to ensure compliance, security, and interoperability. These efforts, exemplified by my collaboration on an investor workshop with Web3 support and accelerator programs in the MENA region, prioritize institutional integration and public-private partnerships, creating a fertile ground for Web3 innovation.

In contrast, regions like North America and Asia often rely on private sector innovation, with ecosystems built around venture capital and grassroots projects. My experience securing Animoca Ventures’ position on Monad’s cap table highlighted the competitive, deal-driven nature of the West, while Asia’s strength lies in its dense network of developers and users. For BitMart, these insights inform a tailored strategy: we can engage government entities in MENA for scalability, leverage VC networks in the West for deal flow, and tap Asia’s vibrant community for adoption, ensuring a balanced global approach.

10. What are your personal views on the convergence of AI and blockchain technology? Does BitMart have any related plans or initiatives in this space?

I view the convergence of AI and blockchain as a transformative force that will redefine finance by enhancing efficiency, transparency, and personalization. AI’s predictive capabilities, combined with blockchain’s decentralized trust, can streamline operations, improve risk management, and deliver tailored user experiences. As our founder noted, AI integration is a major focus for 2025, with potential to bridge digital assets and traditional finance.

BitMart is actively exploring this convergence, with plans to roll out AI-powered smart analytics, automated trading tools, and personalized investment strategies in 2025. Our BitMart Research report on AI agents underscores their role in enhancing DeFi and DAO applications, positioning AI as essential Web3 infrastructure. By investing in these technologies, BitMart aims to lead the industry in delivering intelligent, user-centric solutions that empower our global community.

11. How do you assess the current trends in the broader cryptocurrency market? Which industry developments are you most focused on in the coming year?

The cryptocurrency market in 2025 is marked by maturing regulatory frameworks, growing institutional adoption, and technological convergence. Stablecoins are gaining traction as mainstream payment mechanisms, as seen in our partnership with Paxos for the Global Dollar Network. Tokenization of real-world assets and metaverse integration are also unlocking new financial opportunities, aligning with BitMart’s vision of bridging digital and physical economies.

I am particularly focused on three developments: AI-blockchain integration, which promises smarter trading and governance; regulatory clarity in markets like the EU, enabling scalable operations; and the rise of meme-driven ecosystems, as highlighted by BitMart Research’s analysis of BNB Chain. BitMart is well-positioned to capitalize on these trends through our technological advancements, global expansion, and community-driven initiatives, ensuring we remain at the forefront of the industry.